Local SEO for Solo Service Providers: Simple Steps to Get Found Nearby
If you run a service-based business and want to attract more local clients, you need more than a pretty website—you need a local SEO strategy.
Whether you’re a therapist in Miami, a yoga instructor in Paris, or a nutritionist offering in-person coaching, your ideal clients are actively searching phrases like “acupuncture near me” or “best life coach in [city].” But if your site isn’t optimized for local SEO, you’re probably invisible in those results.
In this post, I’ll show you exactly how to get local clients from Google using local SEO for wellness professionals and other solo service providers. You’ll learn how to optimize your Google Business Profile, use location-based keywords on your website, and get listed in high-impact directories that increase visibility.
Looking for help applying this to your Squarespace or WordPress site? Check out my SEO Starter Kit or book a strategy session for personalized support.
Also see: Why Your Website Isn’t Being Found on Google
Step 1: Claim & Optimize Your Google Business Profile
If you want to show up on Google Maps and in “near me” searches, this step is non-negotiable.
How to set it up:
Visit Google Business Profile
Use your exact business name, real location, and service category (like “massage therapist” or “career coach”)
Add a keyword-rich business description like:
"Holistic health coaching for women in Austin, TX. Helping clients reduce stress, balance hormones, and regain energy."
Encourage reviews regularly—they improve ranking and credibility.
Step 2: Use Local Keywords Throughout Your Site
Your homepage and service pages should clearly mention your location + service. These signal to Google that you serve clients in a specific region.
Where to include local keywords:
Page titles (e.g., “Relationship Coaching in Toronto”)
Meta titles & descriptions
Homepage and service page copy
Image alt text
Blog content (e.g., “3 Mindfulness Practices for Miami Moms”)
You can follow my meta tag tutorial to optimize these properly.
Step 3: Add Your Business to Local Directories
Google looks at consistency. The more places your business name, address, and website appear online, the more credible you look.
Start with:
Yelp
Nextdoor
Alignable
Local Chamber of Commerce
Wellness-specific directories (like Psychology Today or Mindbody if applicable)
Be sure your info is consistent across platforms (same spelling, address format, phone number, etc.).
Step 4: Blog About Local Topics
Yes, blogging helps with local SEO too! Create posts like:
“5 Ways to Manage Anxiety in Miami’s Fast-Paced Culture”
“Your Guide to Prenatal Yoga in Chicago”
“What to Expect From Your First Energy Healing Session in Austin”
These help you rank for “service + city” keywords and provide value for nearby clients.
Need help planning blog content? The SEO Starter Kit includes keyword brainstorming templates, blog outlines, and AI prompts to help you get started fast.
Step 5: Link to Local Pages or Resources
Google loves content that builds local context. Link to local partners, relevant events, or even mention your neighborhood.
Example:
“We offer in-person Reiki sessions in Wynwood, Miami and also work with clients virtually.”
These micro-signals help Google confirm your relevance to a specific area.
External Resources
Final Thoughts
If you’ve been struggling to attract nearby clients, the issue isn’t your offer—it’s your local visibility. With a few small but strategic SEO updates, you can get your site showing up in the right searches for your city and service.
Want help with implementation? Book a strategy session or grab the SEO Starter Kit for step-by-step support, templates, and guided setup.
Local SEO = showing up where your people are. Let’s make sure your website actually gets seen.
💻 Need Help Creating a Website That Converts?
If you’re ready to stop DIY-ing and start attracting more aligned clients online, I’d love to support you.
I offer a 2-Day Website Design service specifically for health and wellness professionals — like coaches, acupuncturists, therapists, and holistic practitioners — who want a beautiful, strategic site launched quickly and stress-free.
With this VIP-style service, you’ll walk away with:
A professionally designed, client-attracting website
A custom layout built to convert
Copy and layout guidance to make the process easy
Your site launched in just 2 days (yes, really!)
✨ Learn more here → 2-Day Website for Wellness Professionals
Let’s turn your online presence into your most powerful marketing tool.
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