Best Website Platforms for Health Coaches (and Why I Recommend Squarespace)
If you’re a health or wellness coach, your website isn’t just a digital business card — it’s your virtual studio, classroom, and sales hub. With so many options out there (WordPress, Wix, Kajabi, Teachable...), it can feel overwhelming to know which website platform is right for your business.
But after working with dozens of wellness professionals, from fitness coaches to nutritionists to yoga teachers, I keep coming back to one platform that offers the perfect mix of beauty, strategy, and scalability:
Let me break down why.
1. Gorgeous, Strategic Design (No Tech Skills Required)
Your site needs to look professional and aligned with your brand — but also guide your visitors to take action.
Squarespace offers stunning design flexibility without needing to hire a developer. Even if you’re not tech-savvy, you can:
Use beautiful templates (like Fit&Well) tailored for wellness pros
Customize fonts, colors, and layouts easily with the Fluid Engine
Build immersive, mobile-friendly pages that convert
Want a wellness website that feels like YOU? Check out my templates here »
2. Built-In Tools to Grow Your List + Nurture Leads
As a coach, you need to build trust, and that starts with email. Squarespace makes it easy to:
Offer a freebie (PDF guide, video, checklist) in exchange for email signups
Create branded opt-in forms and automated sequences with Squarespace Email Campaigns
Segment your list to personalize emails
3. Sell Services, Packages, and Digital Products (Your Way)
Whether you offer 1:1 coaching, energy healing sessions, or a 12-week coaching program, Squarespace lets you:
Create product pages for services (with pricing and package details)
Add a checkout button to let people pay online
Sell digital products like workbooks, eBooks, and audio meditations
Plus, you can connect tools like Acuity Scheduling (built into Squarespace) or Calendly to allow clients to book directly on your site — either free consults or paid sessions.
4. Create a Sales Page That Converts
Most wellness offers need more than just a "Book Now" button — you need to educate, inspire, and connect.
With Squarespace, you can build strategic sales pages with:
Hero section + headline
Storytelling sections to connect with pain points
Package breakdowns and testimonials
Payment buttons or links to book
Need inspiration? The Fit&Well template includes a full coaching sales page built to convert.
🔗 View the Fit&Well template »
5. Offer Courses or Memberships Without a Complicated Setup
Yes — you can run a course or membership site on Squarespace, too.
Use Member Areas to:
Sell access to a video library (great for Pilates, yoga, or meditation)
Host exclusive coaching content or mini-programs
Deliver modules week by week for an online course
Drip content for subscribers
Clients pay monthly or one-time to access your gated content. No third-party LMS required.
Example: A fitness coach could sell a $49/month membership with new workout videos every week.
Or a meditation teacher could offer a 4-week self-paced course with guided audio.
6. SEO + Blogging Built In
You don’t need to be an SEO expert to start ranking. Squarespace offers:
SEO title + description fields on every page
Clean, mobile-responsive design (Google loves that)
Easy blogging features to post helpful content
They also just released AI tools to help you generate SEO-friendly titles and content — a huge bonus for busy coaches.
When Squarespace Might Not Be Right for You
If you’re running a large-scale course with 1000+ students, need advanced gamification or integrations, or want full backend customization, platforms like Kajabi or WordPress + LearnDash might be a better fit.
But for solo or small team coaches looking to build a beautiful, strategic, and scalable business online — Squarespace offers everything you need.
My Final Thoughts (As a Designer Who Specializes in Your Niche)
I don’t just design pretty websites — I create tools for wellness entrepreneurs to thrive.
If you’re ready to:
Launch your first offer
Sell more sessions or programs
Or finally get a website you feel proud of…
I’d love to help. Explore:
💻 Need Help Creating a Website That Converts?
If you’re ready to stop DIY-ing and start attracting more aligned clients online, I’d love to support you.
I offer a 2-Day Website Design service specifically for health and wellness professionals — like coaches, acupuncturists, therapists, and holistic practitioners — who want a beautiful, strategic site launched quickly and stress-free.
With this VIP-style service, you’ll walk away with:
A professionally designed, client-attracting website
A custom layout built to convert
Copy and layout guidance to make the process easy
Your site launched in just 2 days (yes, really!)
✨ Learn more here → 2-Day Website for Wellness Professionals
Let’s turn your online presence into your most powerful marketing tool.
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