Step‑By‑Step: How to Write SEO‑Friendly Meta Titles & Descriptions on Squarespace

A strong meta title and meta description not only help your website get found on Google—they also increase the chances that someone will actually click. Think of them as your site’s first impression in a search result.

In this post, I’ll walk you through how to write meta titles in Squarespace, how to write SEO‑friendly descriptions, and where to update them inside your site. Even if you're not a tech person, this tutorial will make it simple.

If you'd like a full walkthrough (including keyword guidance, templates, and AI prompts), it's all covered inside the SEO Starter Kit.

Why Meta Titles and Descriptions Matter for SEO

Your meta title and description are what show up in Google’s search results. They tell both search engines and real people what your page is about.

Google uses this information to decide whether your content is relevant—and your ideal clients use it to decide whether they should click.

If your meta tags are:

• missing

• auto-generated

• unclear

…you’re missing out on both visibility and traffic.

Step 1: Identify Your Page’s Focus Keyword

Before writing anything, decide what one keyword or phrase you want this page to rank for. This could be:

• “online life coach for creatives”

• “acupuncture clinic in Miami”

• “Squarespace SEO template”

If you're not sure what keywords to use, read my full post: Beginner’s Guide to Keyword Research for Service-Based Businesses.

Step 2: Write Your Meta Title

Your meta title is what appears in bold in Google’s results. It should be:

• Under 60 characters

• Keyword-rich

• Clear and compelling

Template:
[Service or Keyword] | [Your Business Name]

Example:
Holistic Nutrition Coaching | Rooted Wellness Studio

Avoid vague titles like “Home” or “About Us.” That doesn’t tell Google—or anyone—what you do.

Step 3: Write Your Meta Description

The meta description appears right under the title in search results. It's your chance to give a short summary of the page and encourage the reader to click.

Best practices:

• Keep it under 155 characters

• Use your main keyword naturally

• Include a mini call-to-action if possible

Example:
“Get personalized wellness coaching to support hormones, energy, and gut health. Based in Boulder, CO. Book your free intro call today.”

For a deeper breakdown, read How to write a SEO‑friendly Meta Description.

Step 4: Where to Edit These in Squarespace

Here’s where to go inside your site:

1. Go to Pages > click on a page

2. In the left panel, scroll to “SEO” or “Page Settings”

3. Add your custom SEO Title and SEO Description

Don’t forget to save. Then go test it by Googling:
site:yourdomain.com

Bonus Tip: Use AI to Help Write Meta Tags

Not sure what to write? Try this ChatGPT prompt:

“Write an SEO meta title and meta description for a Squarespace website offering [your service]. The main keyword is [your keyword]. Keep the title under 60 characters and the description under 155 characters.”

This prompt is one of many inside the SEO Starter Kit, which includes blog prompts, keyword ideas, and a fillable workbook to help you take action fast.

External Resources for Best Practices

If you want to dive deeper, these trusted sources are helpful:

• Google Search Central: Title Links in Search

• Yoast’s Meta Description Guide

Final Thoughts

Optimizing your Squarespace meta titles and descriptions might seem small—but it's one of the most impactful SEO steps you can take to improve your visibility and attract the right people to your site.

Start with your homepage, then work through your services and blog posts.

Want expert support with your keywords, site setup, or SEO structure? You can always book a strategy session here, or grab the SEO Starter Kit if you’re ready to DIY with guidance.

Let’s make your website something people can actually find.

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