How Blogging Boosts Your SEO (and How to Create Traffic to Your Website with a Blog)
If you're wondering how to create traffic to your website with a blog, you're not alone. Many coaches, wellness professionals, and solo service providers build beautiful websites on platforms like Squarespace, WordPress, or Showit, but struggle with getting consistent visibility online.
That’s where blogging comes in.
Regular blog content is one of the most powerful tools to boost SEO, build trust with potential clients, and increase organic traffic—without relying on ads or social media algorithms. In this guide, I’ll show you exactly how blogging boosts your SEO, how to choose blog topics your clients are already searching for, and how to use ChatGPT prompts for blog content so you’re never stuck staring at a blank screen again.
If you’re new to SEO, I also recommend reading Why Your Website Isn’t Showing Up on Google, or diving into my SEO Starter Kit for a full step-by-step system that includes blog strategy, keyword research, and AI-powered writing prompts.
Want to start optimizing your blog posts right away? Read my Meta Titles & Descriptions Tutorial to make sure each post you write is Google-ready from the start.
1. Blogging Gives You More Keyword Opportunities
Each blog post you publish is a new chance to rank on Google. Think about it: your homepage and services page only have so much room. But with blog posts, you can target dozens of long-tail keywords that your audience is already searching.
Example blog keywords:
“Best herbs for adrenal fatigue”
“How to prepare for your first therapy session”
“Brand strategy tips for creative entrepreneurs”
These are the kinds of searches that bring new people to your site organically.
2. Blog Content Attracts Backlinks (a Key SEO Ranking Factor)
When you publish high-quality, helpful content, other sites are more likely to link to it—whether that’s a colleague, online directory, or local publication.
Search engines treat backlinks like endorsements. The more high-quality links pointing to your site, the higher your domain authority becomes.
3. Blogging Keeps Your Site Fresh (Google Likes That)
Google favors websites that are active and updated regularly. Blog content shows that your site is current and engaged—which can increase your chances of ranking higher than stale, outdated competitors.
Even 1–2 posts per month can make a real difference in your SEO performance.
4. Blogging Builds Trust and Helps Convert Visitors
Beyond traffic, blogging helps people understand what you do, how you think, and why you're qualified. When someone lands on your blog and sees helpful, informative content, they’re more likely to trust you—and eventually book or buy.
Want a topic that builds trust and ranks? Answer one of your most common client questions in a post.
5. Use AI to Brainstorm Blog Topics That Attract Traffic
One of the biggest roadblocks to blogging is knowing what to write. That’s where AI can help.
Here’s a simple ChatGPT prompt to try:
“I’m a [type of service provider]. Suggest 10 blog titles that will help me get more traffic to my website. Focus on common questions and long-tail keywords.”
This works whether you're a therapist, coach, or acupuncturist—and you’ll never run out of ideas again.
If you want done-for-you prompts, outlines, and a workbook to organize everything, it’s all inside the SEO Starter Kit.
Blogging SEO Best Practices (Quick Checklist)
Choose 1 keyword or phrase per blog post
Use your keyword in the title, first paragraph, and at least one subheading
Write a meta title and meta description for every blog
Add internal links to your homepage, services, or SEO Starter Kit
Share each blog post on social media or Pinterest to increase reach
Need help writing your meta tags? You can follow my step-by-step meta tag tutorial.
External Resources
Final Thoughts
If you’ve been wondering how blogging boosts your SEO or struggling to figure out how to create traffic to your website with a blog, now you have the roadmap.
Start with just one post this month. Keep it simple, helpful, and keyword-rich. Over time, you’ll build a content library that drives steady traffic—and builds trust with every visit.
Want support mapping out your strategy or creating your next post? You can book a 1:1 session here or grab the SEO Starter Kit and start today.
Let your blog work for your business.
💻 Need Help Creating a Website That Converts?
If you’re ready to stop DIY-ing and start attracting more aligned clients online, I’d love to support you.
I offer a 2-Day Website Design service specifically for health and wellness professionals — like coaches, acupuncturists, therapists, and holistic practitioners — who want a beautiful, strategic site launched quickly and stress-free.
With this VIP-style service, you’ll walk away with:
A professionally designed, client-attracting website
A custom layout built to convert
Copy and layout guidance to make the process easy
Your site launched in just 2 days (yes, really!)
✨ Learn more here → 2-Day Website for Wellness Professionals
Let’s turn your online presence into your most powerful marketing tool.
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