What to Include on a Wellness Coach Website (Checklist + Examples)
Creating a website that truly reflects your wellness coaching practice isn’t just about pretty visuals—it’s about connection, trust, and creating a smooth experience that encourages people to work with you. Whether you're just getting started or ready to revamp your current site, this guide will walk you through what to include on your wellness coach website—plus examples and ideas you can apply right away.
Website Must-Haves for Wellness Coaches
Let’s break this into essential building blocks. Think of your website like your digital home—each section has a purpose, and together, they tell your story and guide potential clients toward working with you.
1. A Powerful Homepage That Speaks to Your People
Your homepage should immediately make your ideal clients feel seen and understood. Keep your message clear and welcoming. Avoid jargon.
Include:
A strong headline and subhead that says what you do and who you help
A clear CTA (Book a Call, View Services, Download Free Guide)
An intro section that shows you understand their challenges
A quick overview of your signature offer
Need inspo? My Fit&Well Squarespace Template has a built-in homepage layout made for wellness pros!
Read: What to Say on Your Wellness Website Homepage (Instead of “Welcome to My Practice”)
2. An About Page That Builds Trust
People work with people. Tell your story—why you do this work, how you help, and what makes your approach unique.
What to include:
Your backstory (brief but personal)
Credentials, modalities, or methods
Who you help and your values
A friendly photo or two
3. A Clear Services or Programs Page
You need a place to outline your coaching packages or services. Keep it organized, visual, and easy to scan.
Include:
Brief description of each offer
Who it’s for + results they can expect
What’s included / pricing
CTA buttons (Book a Call, View Sales Page)
Want examples? This post breaks down how to structure a wellness coaching sales page.
4. Testimonials & Social Proof
This is not optional — testimonials are a must-have if you want to build trust and encourage people to take action.
Real feedback from happy clients helps:
Build credibility
Show your results in action
Reduce hesitation and doubt
You can include testimonials throughout the site (homepage, services page, contact page), but also consider a dedicated “Success Stories” or “Client Results” section. Bonus if you include photos or videos with permission.
5. Sales Page for Your Signature Program (Non‑Negotiable!)
If you sell a wellness program—whether it’s online, in-person, a hybrid, or self-paced—you MUST have a dedicated sales page. Even if you’re not selling it directly from the website (yet), the sales page gives people a clear picture of your offer, builds desire, and explains how to take the next step.
What to include:
The problem your program solves
What’s included and what results clients can expect
Details about the structure (modules, calls, bonuses, etc.)
Testimonials and success stories
Pricing, FAQs, and next steps
Read: How to Create a Sales Page That Converts for Your Wellness Coaching Program
Need a shortcut? The Fit&Well template comes with a beautifully designed sales page ready to customize.
6. A Contact Page or Booking Link
Don’t make people hunt for a way to work with you!
Include:
A short message about what they can expect when they reach out
A simple contact form OR link to your calendar (like Calendly or Acuity)
7. Email Opt-in (Essential for Growth!)
You need a way to stay in touch with visitors who aren’t ready to buy yet. This is where your freebie/lead magnet comes in!
Include:
A simple opt-in form on your homepage, footer, or banner
A freebie your audience actually wants (ex: 5-Day Reset Plan, Grocery Guide, etc.)
Grab my free guide: 10 Essential Website Strategies for wellness coaches to Attract Clients
8. Blog or Resource Center (Optional, But Powerful for SEO)
Blogging helps you show your expertise and improve visibility in search.
Topics you can write about:
Client questions (ex: “How do I reset my energy?”)
Program insights or case studies
Seasonal tips, grocery lists, mindset tools
Read: How Blogging Boosts Your SEO + AI Tools to Help You Start
Optional Additions
These sections aren’t mandatory but can help set you apart:
FAQ section to ease objections
Social proof/logos of publications or certifications
Final Tip: Choose the Right Platform
If you're just starting out or planning to scale your wellness business, Squarespace is a fantastic option. It’s user-friendly, has great designs for wellness brands, and allows you to:
Sell programs, digital products, and memberships
Host your course content
Capture leads with email opt-ins and nurture them with Squarespace Email Campaigns
Integrate with Acuity Scheduling
Add SEO tools and AI blog helpers
Need help building your site? I specialize in helping wellness coaches create beautiful, functional websites. Whether you want a done-for-you custom site or a Squarespace template that’s easy to personalize, I’ve got your back.
Pin this for later 📌 or share with a fellow coach!
💻 Need Help Creating a Website That Converts?
If you’re ready to stop DIY-ing and start attracting more aligned clients online, I’d love to support you.
I offer a 2-Day Website Design service specifically for health and wellness professionals — like coaches, acupuncturists, therapists, and holistic practitioners — who want a beautiful, strategic site launched quickly and stress-free.
With this VIP-style service, you’ll walk away with:
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Copy and layout guidance to make the process easy
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