What Every Health & Wellness Website Needs to Attract More Clients
Let’s be honest — most health and wellness professionals I talk to didn’t go into business to become web designers. You’re here to help people heal, feel better in their bodies, or feel more confident in their skin. And yet… if your website isn’t working for you (aka bringing in leads and bookings), it can feel like a dead weight instead of a business asset.
Here’s the truth: your website doesn’t need to be fancy or complicated.
But it does need to be intentional.
If you’re a health coach, acupuncturist, beauty business owner, or wellness practitioner, this post will walk you through 5 essential elements your website needs to help you attract more clients — and keep them coming back.
1. A Clear, Client-Focused Headline (Above the Fold)
When someone lands on your homepage, they should know within seconds:
Who you help
What result or transformation you offer
Example: “Helping women balance hormones naturally through personalized nutrition coaching.”
Pro tip: Keep it simple. Avoid vague words like “Welcome” or “Empowerment.” Speak directly to your dream client.
Want help writing your headline? Download my free Content Planner to Create High-Converting Website Pages for Health & Wellness Professionals to see more examples that work.
2. One Clear Call-to-Action (and Repeat It!)
Whether it’s “Book a Consultation,” “Schedule a Free Call,” or “Start Your Wellness Journey” — make sure it stands out and appears multiple times (not just in your menu).
Place it:
At the top of your homepage (in the hero section)
After your service breakdown
In your footer
Bonus: Link your button directly to an online scheduler like Calendly or Squarespace Scheduling.
3. A Quick Overview of What You Offer
Don’t make people dig. Add a short service overview section that links to your full services page.
✔ Include 3–4 core offerings with simple titles like:
“1:1 Holistic Nutrition Coaching”
“Acupuncture for Women’s Health”
“Signature Glow Facial Treatments”
💡 View my Squarespace Website templates designed specifically for wellness & beauty professionals — all with built-in service layouts that convert.
4. Testimonials = Instant Trust
People trust people. A great testimonial is more powerful than any sales pitch.
📸 Use first names + photos when you can, and try to include results:
“After working with [your name], my skin cleared up and I finally feel confident showing up makeup-free.”
No testimonials yet? Use kind words from past clients or even messages from DMs (with permission).
5. Make It Mobile-Friendly
80%+ of your visitors are checking you out on their phone. If your site isn’t mobile optimized, it’s costing you leads.
✔ Do this now:
Open your homepage on your phone
Click every button
Scroll through — is anything cut off, slow, or awkward?
If yes — it’s time for a cleanup. (And yes, Squarespace makes mobile design super simple.)
Recap: 5 Simple Website Fixes to Attract More Clients
A headline that speaks to who you help + how
A clear CTA repeated throughout
A short, simple service breakdown
Testimonials for trust
A site that works beautifully on mobile
💌 Want all 10 website fixes? Grab the free guide here — it’s packed with examples and simple tweaks you can make in under an hour.
Or if you’re ready for hands-on help:
✨ Explore my done-for-you web design services
✨ Check out the template shop for beautiful, wellness-focused websites
Your website doesn’t have to be perfect — but with a few small changes, it can absolutely start working for you.
Let me know in the comments — which of these are you missing right now?
💻 Need Help Creating a Website That Converts?
If you’re ready to stop DIY-ing and start attracting more aligned clients online, I’d love to support you.
I offer a 2-Day Website Design service specifically for health and wellness professionals — like coaches, acupuncturists, therapists, and holistic practitioners — who want a beautiful, strategic site launched quickly and stress-free.
With this VIP-style service, you’ll walk away with:
A professionally designed, client-attracting website
A custom layout built to convert
Copy and layout guidance to make the process easy
Your site launched in just 2 days (yes, really!)
✨ Learn more here → 2-Day Website for Wellness Professionals
Let’s turn your online presence into your most powerful marketing tool.
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