CASE STUDY: WEB DESIGN
Squarespace Website Redesign for an Ayurvedic Doctor, Wellness Speaker & Coach
A complete brand + website transformation for Sweta Vikram, turning an outdated site into a modern, high-converting digital home that reflects her expertise, authority, and lived experience in Ayurveda and mind-body wellness.
Project Details
The Client: Sweta Vikram
Sweta Vikram is an Ayurvedic Doctor (AP), wellness coach, corporate speaker, and award-winning author. She supports high-achieving individuals and organizations with stress reduction, mindfulness, and holistic wellness using ancient Ayurvedic wisdom.
Her previous website was built years ago and no longer reflected who she had become. Her work had evolved into a refined blend of Ayurveda, coaching, corporate speaking, trauma-informed wellness, and storytelling — but her website didn’t communicate her credibility, expertise, or current offerings.
She needed a complete strategic redesign that matched her authority and aligned with her mission.
The Challenge
Sweta came to me because her old website:
Looked outdated and didn’t reflect her credibility or brand evolution
Lacked clear messaging, structure, and modern design
Didn’t differentiate her work as an Ayurvedic Doctor, speaker, and coach
Wasn’t optimized for conversions or aligned with her new brand direction
Didn’t communicate her story, lived experience, or thought leadership
Made it difficult for clients and corporate partners to understand her services
Had unclear navigation and no strategic flow
Sweta needed a website that felt elevated, serene, authoritative, and culturally rooted, while still feeling warm and deeply human.
Our Goal
To create an intentional, modern, and high-converting Squarespace website that:
Positions Sweta as a trusted Ayurvedic Doctor, wellness expert, and keynote speaker
Clearly communicates her signature approach & lived experience
Speaks to both individual clients and corporate decision-makers
Feels calming, elegant, inclusive, and culturally authentic
Showcases her credibility (training, certifications, books, media features, awards)
Streamlines the user experience and clarifies the path to book sessions or speaking
Introduces her new lead magnet & builds her email list
Reflects her mission to help people reduce stress and restore wellness
We redesigned the website from the ground up using Squarespace 7.1 and a deeply thoughtful brand + UX strategy.
THE SOLUTION & STRATEGY
Brand Direction & Visuals
We created a modern, elegant brand experience using:
A warm, earthy, Ayurvedic-inspired palette
Clean typography that feels calm and premium
Professional photography highlighting Sweta’s approachable presence
Cultural sensitivity and rootedness (without clichés or stereotypes)
Completely New Website Structure
Clear navigation designed for both individuals and corporate clients:
Home
About
Ayurveda
Coaching
Corporate Speaking
Media & Books
Blog
Contact
Before
After
Messaging & Copy Refresh
The biggest transformation: I rewrote all messaging to reflect Sweta’s authority + lived experience + cultural authenticity.
We established:
A clear value proposition
Positioning as an Ayurvedic Doctor & corporate wellness speaker
Clear explanations of Ayurvedic principles
A story-driven About page
Benefit-driven service pages
Compelling CTAs across the site
A brand voice that is warm, trustworthy, and grounded
High-Converting Pages
I built pages that support SEO, clarity, and conversions:
A new coaching page highlighting her approach and who she supports
A full corporate speaking page with programs, topics, and testimonials
A modern media + books page to reflect her thought leadership
A strategically structured About page integrating her credentials, healing journey, and mission
A lead magnet integration for list building
Clear CTAs to book discovery calls or download resources
Accessibility, Mobile Optimization & SEO
Clean UI with generous spacing
Improved on-page SEO
Mobile-first layout
Smooth navigation
Clear content hierarchy
Sweta now has a website that finally matches the depth of her work. Her new online home:
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Positions her as the expert Ayurvedic doctor & speaker she is
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Attracts the right clients and corporate partners
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Clearly communicates her offerings
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Shows her authority through books, media, and credentials
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Feels inviting, grounded, and aligned with her story
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Supports her long-term growth and visibility
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![A woman with short brown hair and light skin smiling, wearing a purple dress, earrings, and bracelets, leaning on a railing near a body of water during sunset.]()
"Aurelie truly gets it. Thank you for crafting something that truly embodies both who I am and who I serve."
“Aurelie truly gets it. And she is process-oriented, which I love and respect. She was open, patient, creative, and so understanding. I sincerely appreciate her creative insight, sensitivity, and skill in bringing this vision to life. The result isn't just a website—it’s a space where people can feel seen, supported, and empowered.”
- Sweta Vikram, Ayurveda Wellness Coach & Speaker
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